Who would be better suited to train a coffee company’s salespeople than a certified baristi trainer? The coffee trainer of the Valenio team upgrades the level of your services, training the team in the sales department on the basic principles of right coffee sampling and extraction depending on the business they are addressing. It also offers basic tasting knowledge that is useful to any coffee seller.
A coffee salesperson must know the raw material at hand very well and know how to handle it properly. Also, he must know the profile of the coffee he is sampling, with the ultimate goal of proper branding. Our long experience in the coffee market in Europe gives us the competitive advantage of concentrated knowledge. We know the problem before you do and we already have the solution!